Site Development Plan
PLANNING AND STRATEGY – Define Objectives
Clearly outline the purpose and goals of your website. Determine what you want to achieve, whether it’s providing information, generating leads, selling products, or something else.
Target Audience
Identify your target audience, understand their needs, preferences, and behaviours. Tailor your website to meet the expectations of your audience.
Competitor Analysis
Study your competitors’ websites to identify strengths, weaknesses, and opportunities. Use this information to refine your website’s strategy.
Content Strategy
Develop a content strategy that outlines the type of content you’ll create, who will create it, and how it will be organized and updated.
SEO Strategy
Implement a search engine optimization strategy to enhance your website’s visibility on search engines. This includes keyword research, on-page optimization, and backlink strategies.
DOMAIN AND HOSTING – Choosing a Domain Name
Select a domain name that reflects your brand, is easy to remember, and is relevant to your content or business.
Selecting a Hosting Provider
Choose a reliable hosting provider that offers the performance and support you need. Consider factors such as uptime, scalability, and customer service.
Hosting Plan Selection
Opt for a hosting plan that aligns with your website’s requirements, whether it’s shared hosting, VPS, or dedicated hosting.
DESIGN AND DEVELOPMENT – Wireframes and Mockups
Create wireframes and mockups to visualize the website’s layout and design. Ensure that user interface (UI) and user experience (UX) principles are followed.
Front-End Development
Choose a technology stack (HTML, CSS, JavaScript) or a content management system (CMS) to build the front-end. Code the website according to the approved design.
Back-End Development
Develop the website’s back-end functionality, including any interactive features like forms, login systems, and databases.
Content Creation
Create high-quality content, including text, images, videos, and other multimedia elements.
Responsive Design
Ensure that your website is responsive, adapting to various screen sizes and devices.
Testing and QA
Conduct thorough testing to identify and resolve any bugs or issues. Test the website across different browsers and devices for compatibility and optimize page loading speed for a better user experience.
SECURITY AND PERFORMANCE – SSL Certificates
Implement SSL certificates to ensure data security and build trust with users.
Firewalls
Set up firewalls to protect your website from potential threats and cyberattacks.
Regular Updates
Keep the website and its components up to date, including plugins, themes, and the underlying technology stack.
Page Speed Optimization
Optimize the website’s loading speed to improve user experience and search engine rankings.
USER EXPERIENCE (UX) – Usability Testing
Conduct usability testing with real users to gather feedback and make improvements.
Accessibility
Ensure your website is accessible to all users, including those with disabilities.
Mobile-Friendly Design
Design your website to be mobile-responsive, accommodating users on smartphones and tablets.
Navigation and Information Architecture
Create a logical and user-friendly navigation structure to make content easily accessible.
SEARCH ENGINE OPTIMISATION (SEO)
On-Page SEO
Optimize your website’s on-page elements, including meta tags, headings, and content, for better search engine rankings.
Off-Page SEO
Develop off-page SEO strategies, such as link building, to improve your website’s authority and credibility.
SEO Tools and Analytics
Implement SEO tools and analytics platforms to track performance, monitor keyword rankings, and identify areas for improvement.
Content Optimization
Regularly update and optimize content for search engines and users.
LAUNCH AND DEPLOYMENT
Domain Configuration
Configure your domain settings to point to your hosting server.
Hosting Setup
Set up hosting and deploy your website, ensuring all files and databases are in place.
Pre-Launch Checklist
Perform a pre-launch checklist to ensure that all aspects of your website are ready for public access.
Monitoring and Post-Launch Checks
Monitor your website closely after launch to address any post-launch issues and ensure that it runs smoothly.
MAINTENANCE AND UPDATES
Content Updates
Regularly update and add new content to keep your website fresh and engaging.
Security Updates
Apply security updates and patches to protect against potential threats and vulnerabilities.
Backups
Set up regular backups to prevent data loss and facilitate disaster recovery.
Ongoing Optimization
Continuously optimize your website for performance, user experience, and SEO.
MARKETING AND PROMOTION
Social Media Integration
Integrate social media sharing and follow buttons to promote your content.
Email Marketing
Leverage email marketing to engage with your audience and promote your website.
Paid Advertising
Consider paid advertising campaigns to boost traffic and conversions.
Analytics and Data Analysis
Use analytics tools to track user behavior, conversion rates, and other metrics. Adjust your marketing strategies based on the data.