Website Playbook
Below is an outline of the processes, strategies, and best practices for designing, building, launching, and maintaining an effective website. This playbook provides a structured approach to creating and managing a website to ensure it serves its intended purpose and delivers an outstanding user experience.
Planning and Strategy - Define Objectives
Define Objectives
Target Audience
Competitor Analysis
Content Strategy
SEO Strategy
Domain and Hosting - Choosing a Domain Name
Choosing a Domain Name
Selecting a Hosting Provider
Hosting Plan Selection
Design and Development - Wireframes and Mockups
Wireframes and Mock-ups
Front-End Development
Back-End Development
Content Creation
Responsive Design
Testing and QA
Security and Performance - SSL Certificates
SSL Certificates
Firewalls
Regular Updates
Page Speed Optimization
User Experience (UX) - Usability Testing
Usability Testing
Accessibility
Mobile-Friendly Design
Navigation and Information
Architecture
Search Engine Optimization (SEO)
On-Page SEO
Off-Page SEO
SEO Tools and Analytics
Content Optimization
Launch and Deployment
Domain Configuration
Hosting Setup
Pre-Launch Checklist
Monitoring and Post-Launch
Checks
Maintenance and Updates
Content Updates
Security Updates
Backups
Ongoing Optimization
Marketing and Promotion
Social Media Integration
Email Marketing
Paid Advertising
Analytics and Data Analysis